I think that many of us would agree that social media is a big deal; Facebook, Twitter, Vine, Pinterest, YouTube – we all know the drill. It’s rare these days to come across a company not using some form of social media. But, how many brands are actually using social media successfully? Many times I have liked a brand on Facebook or followed them on Twitter only to be disappointed by their social media efforts; no engagement, very few posts, or posts that are too ad focused.
If you deciphered that message, congratulations and welcome to 2013. If not, let me help you out. “Oh my God! Parents are watching Snapchat…. Be on later.” The texting lingo is nothing new, but Snapchat is a newbie in the social media realm. It’s an app that allows users to send pictures to other users, but the sender decides how long the recipient gets to view it – 1 to 10 seconds.
It’s another way teens can connect and express themselves – but its one of many new social apps. Consider Keek or Vine, the quick video sharing services. Skout and Tinder – find new people to chat or instant message. And this doesn’t include oldies like Facebook, Twitter, Pinterest, or (the new) Myspace. Youth have plenty of options in emerging social media. Continue reading