Branding Successful Social Media – Disney Style

I think that many of us would agree that social media is a big deal; Facebook, Twitter, Vine, Pinterest, YouTube – we all know the drill. It’s rare these days to come across a company not using some form of social media. But, how many brands are actually using social media successfully? Many times I have liked a brand on Facebook or followed them on Twitter only to be disappointed by their social media efforts; no engagement, very few posts, or posts that are too ad focused.

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