A Live Shoppable Experience – Target Style

Target is at it again finding ways to use emerging media in its marketing strategies. I have to hand it to them, this company finds excellent out-of-the box methods to target consumers and attract social media attention.

With the back-to-school season just around the corner, Target has stepped up its digital marketing tactics to include a live shoppable experience for consumers – target audience: college students.

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More Changes to Facebook?

So it is about that time again. Just when we all started feeling comfortable with Facebook’s last round of updates it is once again time for the social media giant to begin unveiling a new set of changes to the site. Starting today Facebook will begin rolling out the advanced search feature it announced earlier this year to all users in the United States.

The new search element titled Graph Search, will permit Facebook users to conduct more advanced searches — like “Restaurants in New York City my friends like” or “photos of my friends before 1996” — and get detailed results. Much has already been written about graph search – I was able to locate lots of information about it, but considering today it the first official roll out day I felt compelled to talk about it as just one more piece of the emerging media puzzle.

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Luxury Brand Marc Jacobs Goes Mobile

Emerging media is everywhere and luxury brands are taking part.  Mobile integration specifically has recently become even more important with the increasing popularity of mobile devices. By marketing and communicating directly to consumers through different screens: laptop, smartphone, tablets, etc. a great number of possibilities are available to brands.

Luxury brands have taken note of the increase in mobile popularity and have adjusted accordingly. I think it is important to factor in that luxury brands have to be careful with how they use emerging media to promote their brands and messaging. Why? A luxury brand can risk losing its values if its online presence shows a wrong or incomplete message to its customers. Therefore, emerging media is a tricky and challenging marketing tool that needs to be regarded seriously before being used.

So let’s discuss a luxury brand that is using mobile and using it effectively while maintaining value.

Marc Jacobs Intl.

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