A Live Shoppable Experience – Target Style

Target is at it again finding ways to use emerging media in its marketing strategies. I have to hand it to them, this company finds excellent out-of-the box methods to target consumers and attract social media attention.

With the back-to-school season just around the corner, Target has stepped up its digital marketing tactics to include a live shoppable experience for consumers – target audience: college students.

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Wendy’s Launches “Much Better” Hispanic Campaign

One of today’s key emerging media markets is the Hispanic market. As the U.S. Hispanic population continues to rise the more targeted marketers will need to be to gain this their business

So it looks like Wendy’s got the memo. The #2 hamburger chain is hoping to gain Hispanic loyalties with a new advertising campaign titled “Mucho Mejor” which in English translates to “Much Better.” This ad is a Hispanic version of the “Now That’s Better” campaign which was developed last year.

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