Target is at it again finding ways to use emerging media in its marketing strategies. I have to hand it to them, this company finds excellent out-of-the box methods to target consumers and attract social media attention.
With the back-to-school season just around the corner, Target has stepped up its digital marketing tactics to include a live shoppable experience for consumers – target audience: college students.
So it is about that time again. Just when we all started feeling comfortable with Facebook’s last round of updates it is once again time for the social media giant to begin unveiling a new set of changes to the site. Starting today Facebook will begin rolling out the advanced search feature it announced earlier this year to all users in the United States.
The new search element titled Graph Search, will permit Facebook users to conduct more advanced searches — like “Restaurants in New York City my friends like” or “photos of my friends before 1996” — and get detailed results. Much has already been written about graph search – I was able to locate lots of information about it, but considering today it the first official roll out day I felt compelled to talk about it as just one more piece of the emerging media puzzle.
One of my favorite features on my iPhone 5 is the camera. I love to take photos and my phone is always with me so I am often snapping pics throughout the day. I love the convenience of being able to directly upload them to Facebook, send photos to my friends and family quickly, and document important things in my life all directly from my phone. To be honest I hardly ever use a digital camera anymore. One important thing missing through is a good flash – my night photos and video always tend to be dark and never very good. So today while scanning Mashable articles what do I discover? A new digital flash for smartphones is on the way! Continue reading
Emerging media is everywhere and luxury brands are taking part. Mobile integration specifically has recently become even more important with the increasing popularity of mobile devices. By marketing and communicating directly to consumers through different screens: laptop, smartphone, tablets, etc. a great number of possibilities are available to brands.
Luxury brands have taken note of the increase in mobile popularity and have adjusted accordingly. I think it is important to factor in that luxury brands have to be careful with how they use emerging media to promote their brands and messaging. Why? A luxury brand can risk losing its values if its online presence shows a wrong or incomplete message to its customers. Therefore, emerging media is a tricky and challenging marketing tool that needs to be regarded seriously before being used.
So let’s discuss a luxury brand that is using mobile and using it effectively while maintaining value.
Marc Jacobs Intl.
I think that many of us would agree that social media is a big deal; Facebook, Twitter, Vine, Pinterest, YouTube – we all know the drill. It’s rare these days to come across a company not using some form of social media. But, how many brands are actually using social media successfully? Many times I have liked a brand on Facebook or followed them on Twitter only to be disappointed by their social media efforts; no engagement, very few posts, or posts that are too ad focused.
So last week I talked about Vine and Bacardi. This week I would like to continue the conversation about how companies can use emerging media to enhance and keep the discussion going about their brands.
Let’s talk about mobile applications.
If you deciphered that message, congratulations and welcome to 2013. If not, let me help you out. “Oh my God! Parents are watching Snapchat…. Be on later.” The texting lingo is nothing new, but Snapchat is a newbie in the social media realm. It’s an app that allows users to send pictures to other users, but the sender decides how long the recipient gets to view it – 1 to 10 seconds.
It’s another way teens can connect and express themselves – but its one of many new social apps. Consider Keek or Vine, the quick video sharing services. Skout and Tinder – find new people to chat or instant message. And this doesn’t include oldies like Facebook, Twitter, Pinterest, or (the new) Myspace. Youth have plenty of options in emerging social media. Continue reading